Crazee Clients
Make the logo bigger. Make it pop. Make it by tomorrow. The conversations, unedited — because we kept the screenshots.
16 stories
Make the Logo Red
A wellness spa, one colour request, and a joke that should have stayed in the drafts folder.
Wellness spa — brand refresh · 20 Oct 2026
TysThe Client11:02
Hi Chapo, how are you?
ChapoThe Agency11:03
Fine thanks, how are you?
TysThe Client11:03
Good. Please can I ask you to make the logo red?
ChapoThe Agency11:05
I could, but it's for a wellness spa. Red is not really the “relaxing” colour.
TysThe Client11:06
I'm colour blind, so it doesn't really matter to me. What colour is my logo btw?
ChapoThe Agency11:07
Ummm, it's red.
TysThe Client11:07
Great! Then let's leave it red...
ChapoThe Agency11:09
I'm only joking, that was terrible. I'm sorry.
TysThe Client11:10
I'm shocked you took advantage of a blind person.
ChapoThe Agency11:11
Sorry, Couldn't resist.
That Business Model
An invoice lands in the inbox, and with it the oldest question in agency life.
Trace — ongoing creative support · 20 Oct 2026
ChapoThe Agency14:01
Hi Trace, I've just sent you an invoice for the work completed.
TraceThe Client14:02
Oh, I don't understand, do you charge us every time you do work for us?
ChapoThe Agency14:03
Yes, you get billed for time spent on your project.
TraceThe Client14:04
I'm not sure I like that Business model.
ChapoThe Agency14:05
I love it.
David and Goliath
Brandon Thomas brought AI to a software fight and gave creatives something to talk about
Al Chapo Tshabalala — 4 min
The Best Agency Handover Lets Someone Actually Go on Holiday
A well-prepared handover, clearly named files and a colleague with room to help: the small agency habits that let a holiday stay a holiday.
Al Chapo Tshabalala — 4 min
ChatGPT Ads Have Landed in South Africa (And Your Client Has Already Asked for a Quote)
A client email at 8:03 a.m., a new ad platform and a plot twist: South Africans can see the ads, but local businesses can't buy them yet. Here's the calm version of the story.
Al Chapo Tshabalala — 4 min
When the Client Says Everyone Is the Audience, Bring an Extra Chair
Imagine asking a client who their new campaign should reach and receiving an answer delivered with the confidence of someone who has just solved marketing.
Al Chapo Tshabalala — 4 min
The Quick Client Change That Became a Beautiful Reminder About Teamwork
Picture this: it’s 4:47 p.m., and a client sends through a “quick change.” It’s a small request, the kind that sounds like “could you pass the salt?”
Al Chapo Tshabalala — 5 min
Your Agency Culture Just Booked Another Workshop (And Honestly, That’s a Good Sign)
The agency is fictional, of course. The calendar invitation may feel suspiciously familiar.
Al Chapo Tshabalala — 5 min
Top 10 Digital Marketing Agencies in Johannesburg
Navigating Johannesburg's digital marketing scene is like trying to find WiFi at a bush braai; technically possible, but not without some effort.
Al Chapo Tshabalala — 7 min
The AI Image Apocalypse – Five Machines Enter. Humanity Gets Extra Fingers.
Once upon a time, creatives had three fears: Clients. Scope creep. Comic Sans.
Al Chapo Tshabalala — 3 min
How to Tell if Your Client is Actually Three Different People Sharing One Email Address
An investigative report by CreH8ive Institute of Workplace Confusion.
Al Chapo Tshabalala — 3 min
10 Side Hustle Ideas for Creatives, That Just Could Make You a Million Bucks
If you’ve ever said, “I don’t do it for the money” then congratulations… you’ve accidentally volunteered for a lifetime subscription to stress.
Al Chapo Tshabalala — 3 min
Love, Lust & the Layoff List: A Very Serious Investigation Into Office “Romance” in Advertising
Let’s be honest. No one joins an ad agency for the money. You join for the chaos. The late nights. The free beer that somehow replaces HR.
Al Chapo Tshabalala — 3 min
The Art of Creative Procrastination
Or how doing nothing is our greatest creative superpower.
Al Chapo Tshabalala — 7 min
The 10 Client Requests That Made Us Question Our Career Choices
Clients are the lifeblood of our work, the keepers of the budget, the voice on the other end of the urgent email that just came in at 4:58 p.m.
Al Chapo Tshabalala — 10 min
Is Your Agency the George Clooney of Agencies? What Clients Really Want
Each brief is like a Tinder bio, and every pitch is a first date. A big budget doesn't make you Brad Pitt. Flashy campaigns won't turn you into Beyoncé. You need to be the George Clooney of agencies — charming, reliable, and, let's be honest, aging well.
Al Chapo Tshabalala — 5 min
The True Cost of a Free Cappuccino in an Ad Agency
Walk into any South African ad agency and you'll immediately be greeted with three things: a questionable mural on the wall, a dog wearing a branded bandana, and the promise of free coffee. That 'free coffee' is a Trojan horse — the most expensive cappuccino you'll ever drink.
Al Chapo Tshabalala — 8 min
How to Look Like a Creative Genius When You’re Fresh Out of Ideas
Sometimes, the ideas just aren’t flowing. Cue the panic. But you don’t need divine inspiration to look like a creative genius — with the right moves, you can trick everyone (including yourself) into thinking you’ve got it all figured out.
Al Chapo Tshabalala — 9 min