How to Tell if Your Client is Actually Three Different People Sharing One Email Address

An investigative report by CreH8ive Institute of Workplace Confusion.

There comes a time in every creative project when you begin to suspect that your client isn’t actually one person. At first, everything seems normal. They use words like, “Love the direction. Great work.” Fantastic! Then, approximately 17 minutes later: “Can we make it more corporate?” Interesting. Three hours later: “Actually, leadership wants it younger.” Leadership? There was no leadership.

The following morning: “Can we see something premium but also playful and perhaps disruptive?” Disruptive to what? The Geneva Convention?

After years of extensive research (reading email chains while eating lunch at your desk), CreH8ive has identified several signs that your client may actually be three completely different people operating from a single inbox.

“Looks amazing!” This client loves everything.

Unfortunately, this client only appears between 9:00 and 9:07 on Mondays

The stakeholders are believed to live in a cave somewhere outside Pretoria and communicate exclusively through PowerPoint.

Their feedback typically arrives after final approval and includes: