Advertising
Campaigns, craft and the strange business of selling things to people.
6 stories
Your Trendy Rebrand Is About to Meet the Family WhatsApp Group (and It’s Going to Be Okay)
Picture this: you’ve just unveiled your beautiful new brand identity to a South African family WhatsApp group. You’ve spent weeks on the typography. Then your aunt asks whether the pale green button means the business is closed.
Al Chapo Tshabalala — 5 min
10 Award-Winning South African Advertising Campaigns
South Africa has never been shy about flexing its creative muscles. From guerrilla billboards made out of trillion-dollar Zimbabwean notes to TikTok campaigns that sneak into your feed faster than a Black Friday special, local agencies have consistently punched above their weight on the global stage.
Al Chapo Tshabalala — 4 min
South African Advertising – Why We Punch Above Our Weight
South African advertising has a slightly unfair advantage… We have problems (lol). Lots of them.Load shedding (not so much lately). Traffic. Politics. Rugby. Water restrictions. Da
Al Chapo Tshabalala — 3 min
Cry February
“January is a motivational speaker with no credentials.”
Al Chapo Tshabalala — 3 min
10 Side Hustle Ideas for Creatives, That Just Could Make You a Million Bucks
If you’ve ever said, “I don’t do it for the money” then congratulations… you’ve accidentally volunteered for a lifetime subscription to stress.
Al Chapo Tshabalala — 3 min
You Don’t Need All the Answers. You Need Better Questions (and a Strong Spine)
Leadership, we’re told, is about vision. About decisiveness. About walking into a room and speaking in full sentences that end with “Let’s take this offline.”
Al Chapo Tshabalala — 3 min