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The long form

Blog

Unfiltered notes from inside the industry.

11 stories

Who Invented the Vuvuzela? South Africa Has More Than One Answer
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Who Invented the Vuvuzela? South Africa Has More Than One Answer

A fan’s bicycle horn, a company’s plastic version and an older tradition: the vuvuzela’s origin story deserves more than one hearing.

Al Chapo Tshabalala — 4 min

The South African Idea That Helps Tradespeople Build a Business
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The South African Idea That Helps Tradespeople Build a Business

Fix Forward helps construction tradespeople turn practical skills into businesses, with training, coaching and support to get the work underway.

Al Chapo Tshabalala — 4 min

Three South African Creatives Who Made Us Look Twice
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Three South African Creatives Who Made Us Look Twice

Esther Mahlangu, Laduma Ngxokolo and Katherine-Mary Pichulik show what happens when familiar skills and materials find an unexpected setting.

Al Chapo Tshabalala — 4 min

David and Goliath
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David and Goliath

Brandon Thomas brought AI to a software fight and gave creatives something to talk about

Al Chapo Tshabalala — 4 min

South Africans Built an AI Companion for the Journey. Our Traffic Has Kindly Provided the Time.
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South Africans Built an AI Companion for the Journey. Our Traffic Has Kindly Provided the Time.

HeyJabba, a voice-first AI companion from Johannesburg's Black and Yellow Group, offers a little conversation for the long, slow drive home.

Al Chapo Tshabalala — 5 min

The Old Phone in Your Drawer Could Have Been a Robot Bird
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The Old Phone in Your Drawer Could Have Been a Robot Bird

African Robots brings wire art and retired cellphone parts to life — a reminder that fresh creative ideas can start with the skills and materials already around us.

Al Chapo Tshabalala — 4 min

A Brilliant South African Idea Turns One Creative Day Into Books for Children
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A Brilliant South African Idea Turns One Creative Day Into Books for Children

Twelve hours can disappear surprisingly quickly when you work in a creative job. There is the idea, the other idea, the file you saved somewhere sensible, and a lunch that somehow becomes a packet of biscuits.

Al Chapo Tshabalala — 4 min

The Art of Creative Procrastination
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The Art of Creative Procrastination

Or how doing nothing is our greatest creative superpower.

Al Chapo Tshabalala — 7 min

South African Tag Artistry – Cultural Grit Meets Urban Canvas
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South African Tag Artistry – Cultural Grit Meets Urban Canvas

From Falko One’s township elephants to Tapz’s ghost tags — the street artists rewriting South Africa’s story, one wall at a time.

Al Chapo Tshabalala — 5 min

How to Look Like a Creative Genius When You’re Fresh Out of Ideas
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How to Look Like a Creative Genius When You’re Fresh Out of Ideas

Sometimes, the ideas just aren’t flowing. Cue the panic. But you don’t need divine inspiration to look like a creative genius — with the right moves, you can trick everyone (including yourself) into thinking you’ve got it all figured out.

Al Chapo Tshabalala — 9 min

10 Signs You’ve Been Working In Advertising Too Long
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10 Signs You’ve Been Working In Advertising Too Long

You started fresh-faced and full of creative energy, ready to take on the world with groundbreaking campaigns. But somewhere between the third pitch meeting this week and the fifth cup of coffee today, you started to feel… different.

Al Chapo Tshabalala — 9 min