Cry February

“January is a motivational speaker with no credentials.”

January rocks up drunk on affirmations, wearing a brand-new hoodie that says “New Year, New Me”, and swears this is the year things change. January buys planners from Typo. January joins a gym. January says things like “Let’s ease into the year” while booking full-day workshops before the second week is over.

February? February arrives quietly. February checks your bank balance. February opens your inbox.

Welcome to Cry February, the month where the creative industry finally feels everything it’s been suppressing since 2019.

Cry February is not a trend, it’s not a challenge. It’s not even something you opt into.

And the realisation hits: this year is not starting the way LinkedIn promised.

Dry January sobered us up. Cry February reminds us why we drink.

February opens the actual spreadsheet and whispers: